Claude Cowork: Marketing
Use Claude as your AI marketing partner — content, SEO, social media, and campaign planning.
The Problem
Marketing teams are drowning in content requirements: blog posts, social posts, newsletters, SEO copy. Quality suffers under time pressure, and strategic work falls behind.
The Solution
Claude becomes your marketing co-pilot: high-quality copy in your brand voice, SEO-optimized and tailored to your audience. Not generic, but strategic.
Modules
Claude for Marketing Workflows
Introduction to Claude for marketing: prompt strategies, defining brand voice, ensuring content quality.
Content Creation
Create blog posts, landing pages, newsletters, and whitepapers with Claude. From ideation to finished copy.
SEO & Keyword Strategy
Keyword research, optimize SEO copy, create meta descriptions and structured data with Claude.
Social Media & Community
Create social media calendars, write posts for LinkedIn, Instagram and Twitter, support community management.
Campaigns & Strategy
Plan marketing campaigns, develop A/B test hypotheses, conduct competitive analyses.
Learning Goals
- Use Claude as a marketing co-pilot
- Create high-quality marketing copy with Claude
- Develop SEO strategy with Claude support
- Efficiently produce social media content
- Plan and optimize campaigns with Claude
- Ensure brand voice in Claude-generated copy
Target Audience
- Marketing managers and CMOs
- Content managers and copywriters
- Social media managers
- Founders responsible for their own marketing
Prerequisites
- Basic marketing understanding
- Own laptop
- Claude Pro account (set up in advance)
- No programming skills required
What's Included
- 8 hours of in-person training
- Marketing prompt library (80+ templates)
- Brand voice template for Claude
- Content calendar template
- 30 days email support after the course
- Certificate of completion