Ideas from Customers
For example, through feedback from customer service, responses on social media channels, on review platforms, or email inquiries to customer service.
Ideas from Other Countries
Importing ideas from other countries. eBay, Zalando and Groupon are some prominent examples here.
Ideas from Other Industries
Transferring methods and principles from other industries. For example, Yes/No through swipe gestures like on Tinder.
Customer Observation
"Get out of the building" and observe your target customers to see what problems they have and what solutions they use today.
Ask Why?
Really get to the root of the cause by asking why until you believe you have found the core.
Ask What If?
Ignore mental boundaries and develop ideas beyond current constraints. Then think about how to implement them today or tomorrow.
Ideation
Brainstorming, lateral thinking, Innovation Games... develop ideas together and inspire each other.
Networking
Ideas arise at the intersections of knowledge, experience and cultures. Networking across national, industry and professional boundaries promotes the new.
Ideas Through Structures
Structural idea work based on daily routines: What does my customer need after getting up? What obstacles does my customer have on their customer journey? What product ideas can satisfy existing needs with new technologies/trends?