Disappointments after delivery of ordered goods are pre-programmed because customers cannot properly evaluate all product features in advance. With the natural limitations of e-commerce like feeling, smelling and tasting, this is obvious. However, some disappointments could be reduced through better product information.
Why Product Information is So Important
- Some customers don't put the product in their shopping cart at all if they feel too much uncertainty.
- Customers return the product because it doesn't meet their expectations.
- Customers learn from experience and prefer to buy certain goods offline again.
Images from Multiple Perspectives
What does the product look like from the side, from above and below, or from behind? Through images from all sides of the product, false expectations can be reduced because the customer has the opportunity to view the product from all perspectives.
Show Size Relationships
For some products, customers have no experience and therefore no idea about size and proportions. I had ordered preserving jars with 200ml, for example, because I had a completely wrong assumption about how big the jars actually are when you unpack them.
Additional Product Features
Customers might search for certain materials or want to exclude others. Therefore, if information about materials, ingredients, countries of origin, etc. is available, it should be provided both textually and graphically.